The Ultimate Guide to Shark Tank Human Dog Bed: Plufl Review, Tips & Where to Shop

In a world where comfort and relaxation have become increasingly important, innovative sleep solutions are emerging to cater to our deep desire for coziness. Enter the human dog bed, a revolutionary product that took the Shark Tank stage by storm. The Plufl, also known as the “Pluffle Bed,” has captured the attention of millions with its unique concept of bringing the comfort of a dog bed to human lounging. This oversized, plush creation combines memory foam with down alternative materials to create the ultimate napping and relaxation station that’s changing how we think about comfort spaces in our homes.

If you’ve ever found yourself envying your furry friend’s cozy dog bed or longed for a dedicated space for daytime relaxation beyond the conventional couch or bed, the human dog bed concept might be the solution you never knew you needed. In this comprehensive guide, we’ll explore everything from its Shark Tank journey to practical considerations for purchase, usage tips, alternatives, and where to find the best deals on this viral sensation.

The Birth of Plufl: How Two College Students Created the Human Dog Bed Phenomenon

The story of Plufl begins with two innovative University of British Columbia students, Yuki Kinoshita and Noah Silverman. Their entrepreneurial journey started with a simple observation: a Great Dane named Liam had an enormous, comfortable dog bed that looked incredibly inviting for humans. Working at a coffee shop where the owner’s Great Dane lounged in an oversized custom bed, they noticed how comfortable it appeared and wondered why humans didn’t have similar lounging options.

This observation sparked an idea that would eventually become the Plufl. The co-founders recognized a gap in the market for comfortable, dedicated napping and lounging furniture beyond conventional options. Designed specifically for humans but inspired by the comfort and security of dog beds, the Plufl was born. They created a prototype that addressed human ergonomic needs while maintaining the cozy, enclosed feeling that makes dog beds so appealing to our four-legged companions.

What sets Plufl apart from standard furniture is its thoughtful design. The human dog bed features an orthopedic memory foam base combined with a soft, pill-resistant faux fur cover. The design includes a built-in “body pillow” border that creates a sense of security and comfort. The founders paid careful attention to durability and maintenance, ensuring the cover is removable and machine-washable – a practical consideration for a product designed for regular use.

The Shark Tank Pitch: Swimming with the Sharks

In Season 14 of Shark Tank, Yuki Kinoshita and Noah Silverman walked onto the stage seeking $200,000 for a 10% equity stake in their company, valuing Plufl at $2 million. Their presentation immediately captured attention with its unusual premise – a dog bed, but designed exclusively for human comfort and relaxation. The founders explained how they had identified a market gap for dedicated napping furniture that was neither a bed nor a couch but offered the comfort and security of a dog bed scaled for human proportions.

During their pitch, they highlighted several key selling points of the Plufl: its ergonomic design supporting natural fetal sleeping positions, the calming sensory features of the plush material, the portability compared to traditional furniture, and the clever combination of orthopedic foam with soft, washable covers. They demonstrated the product by lounging in it themselves, showcasing its spaciousness and comfort.

The Sharks had mixed reactions. Some, like Mark Cuban, questioned the necessity of such a product when beds and couches already exist. Others were concerned about the price point, which at the time was $399. However, Lori Greiner and guest Shark Kendra Scott saw potential in the unique concept and its demonstrated market appeal. They were particularly impressed by the founders’ pre-show success with their Kickstarter campaign, which had raised an impressive $290,657 against a modest goal of just $25,000.

After negotiation and consideration of the product’s viral potential, Lori Greiner and Kendra Scott decided to team up, offering the requested $200,000 but for 20% equity rather than the 10% initially sought. Recognizing the value of having two powerful Sharks with complementary expertise in their corner, Kinoshita and Silverman accepted the deal, securing crucial investment and mentorship to scale their business.

Plufl’s Viral Success: From TikTok Sensation to Mainstream Product

Even before their Shark Tank appearance, Plufl had begun making waves on social media, particularly on TikTok. In fact, it was through this platform that Shark Tank producers first discovered the company. The founders’ strategic use of social media marketing demonstrated their understanding of contemporary marketing channels and their target demographic.

A particularly successful TikTok video featuring the Plufl garnered over 5 million views within just 48 hours of posting, catapulting the product to become the top trending pet-related item on the platform that month. This viral momentum continued to build, with Plufl videos eventually accumulating more than 200 million views across TikTok. The organic, user-generated content showing people lounging and napping in their Plufls created an authentic buzz that traditional advertising simply couldn’t replicate.

The social media success translated into tangible business results. The Kickstarter campaign that had impressed the Sharks was a direct result of the initial TikTok traction. Backers were so enthusiastic about the concept that they contributed nearly twelve times the campaign’s original funding goal. This pre-Shark Tank success gave the founders leverage during negotiations and demonstrated the product’s market viability.

Following their Shark Tank appearance, Plufl experienced the famous “Shark Tank effect” – a surge in website traffic and sales that typically follows a product’s feature on the show. This, combined with their already strong social media presence, created a powerful marketing synergy. Today, despite its premium price point (which has increased to $499 standard price, though often available on sale for $349), the company boasts over 11,000 customers and continues to grow its base of enthusiastic loungers.

Product Details: What Makes the Plufl Different from Regular Furniture

The Plufl distinguishes itself from conventional furniture through several key features designed specifically for human comfort and relaxation needs. Understanding these elements is essential for potential buyers considering this unique investment:

• Materials and Construction: The Plufl features a base of orthopedic memory foam that contours to the body, providing pressure relief and support. This is wrapped in a plush, pill-resistant faux fur cover that creates a soft, inviting surface. The outer ring or “bolster” is filled with a down alternative that maintains its shape while providing soft boundary support.
• Dimensions and Specifications: Measuring approximately 68 inches long by 38 inches wide with a 14-inch bolster height, the Plufl is designed to accommodate most adults in a comfortable fetal or relaxed position. Despite its substantial size, it weighs around 20-25 pounds, making it possible to move between rooms.
• Ergonomic Design: Unlike standard furniture, the Plufl is specifically engineered to support natural napping positions. The raised bolster around the perimeter provides neck and back support while creating a sense of security that many users find conducive to relaxation and stress reduction.
• Maintenance and Care: Practicality was clearly a design consideration, as the Plufl features a removable cover that is machine-washable, making cleaning straightforward despite the plush materials. This addresses a common concern with comfortable furniture – keeping it fresh and hygienic over time.
• Portability: While not small enough to be considered truly portable, the Plufl is significantly easier to relocate than traditional furniture like couches or beds. This makes it versatile for different spaces within a home or even for taking to different locations.

The Plufl is designed to serve a specific niche between beds and couches – it’s not meant to replace nighttime sleeping arrangements but rather to provide a dedicated space for napping, reading, working on laptops, or simply relaxing. Its contained design creates a defined relaxation zone that many users report helps them mentally separate rest time from other activities, potentially enhancing the quality of short rest periods.

User Experience: Who Benefits Most from a Human Dog Bed?

The Plufl has found enthusiastic adopters across various demographics, but there are certain groups who seem to derive particular benefit from this innovative lounging solution:

College students and young adults represent a significant portion of the Plufl customer base. Dorm rooms and small apartments often lack comfortable lounging options beyond beds, and the Plufl provides a multi-functional space for studying, socializing, and napping. Its relative portability compared to traditional furniture makes it practical for those who move frequently.

Remote workers and home-based professionals have embraced the Plufl as a relaxation station that helps create boundaries between work and rest. Many report using it for strategic power naps during the workday, finding that the defined space helps them disconnect briefly and return to tasks refreshed. The supportive design allows for comfortable laptop use in various positions, making it dual-purpose for many home workers.

Individuals with anxiety, sensory processing considerations, or specific comfort needs often find the Plufl’s enveloping design particularly beneficial. The gentle pressure and containment provided by the bolstered edges create a calming environment similar to weighted blankets. Many users report improved relaxation and reduced stress when using the Plufl, particularly during high-anxiety periods.

Parents of young children have found creative uses for the Plufl as a family lounging space for reading, watching movies, or nap time. The contained design keeps pillows and blankets organized, and many appreciate having a designated relaxation area that’s separate from beds but more comfortable than floor sitting.

User testimonials consistently highlight several benefits from regular Plufl use. Many report improved nap quality, with the supportive design allowing for comfortable side-sleeping positions that conventional couches don’t accommodate well. Others emphasize the mental health benefits of having a dedicated relaxation space that signals to the brain it’s time to unwind. The sensory aspects of the plush material and supportive bolster receive particular praise from those who find conventional furniture uncomfortable or inadequately supportive.

Purchasing Considerations: Is the Plufl Worth the Investment?

With a standard retail price of $499 (though often available on sale for $349), the Plufl represents a significant investment for most consumers. Before making this purchase, potential buyers should consider several factors to determine if this unique lounging solution aligns with their needs and budget:

Value Assessment Factors

Consideration	Details
Space Requirements	At 68″ x 38″, the Plufl requires significant floor space. Measure your intended location carefully and consider whether you have adequate room to accommodate it without creating a cramped environment.
Usage Frequency	If you’re likely to use it daily for work breaks, relaxation, or napping, the per-use cost becomes more reasonable over time. Occasional users might find the investment harder to justify.
Alternative Options	Consider whether existing furniture (sectional couches, daybeds, floor cushions) might serve similar functions. The Plufl is unique, but some may find other solutions adequate for their needs at lower price points.
Durability Expectations	Based on materials and construction, the Plufl should maintain its shape and comfort for several years with proper care, making the investment more reasonable when considered over its useful lifespan.

For those who decide the investment is worthwhile, purchasing directly from the official Plufl website is recommended. This ensures you receive an authentic product with full warranty protection and customer support. The company occasionally offers seasonal discounts, particularly around major shopping holidays, so timing your purchase strategically could yield substantial savings.

Those seeking alternatives at lower price points might consider DIY options. While not identical to the engineered comfort of the Plufl, creative arrangements of body pillows, memory foam toppers, and soft blankets can create lounging nests at a fraction of the cost. However, these solutions typically lack the durability, integrated design, and specific ergonomic benefits of the purpose-built Plufl.

Tips for Making the Most of Your Human Dog Bed

Once you’ve invested in a Plufl or similar human dog bed, maximizing its comfort and longevity becomes the priority. These practical tips will help you create the optimal lounging experience and maintain your purchase for years to come:

Comfort Optimization

• Strategic Placement: Position your Plufl in a location with controlled temperature and limited direct sunlight to prevent material degradation and ensure comfortable usage year-round. Near windows for natural light during reading is ideal, but avoid areas with harsh afternoon sun.
• Accessorizing: Enhance your experience with complementary accessories like small throw blankets, a supportive neck pillow, or a small side table within reach for drinks, books, or electronic devices. Creating a complete relaxation station increases functionality.
• Temperature Regulation: For year-round comfort, consider seasonal adaptations. In warmer months, a cooling gel mat beneath the removable cover can prevent overheating. In colder seasons, a heated blanket specifically sized for the Plufl can create a cozy retreat.

Maintenance Best Practices

• Regular Cleaning: Wash the removable cover every 2-3 months for standard use, or more frequently for allergy sufferers or homes with pets. Follow the manufacturer’s washing instructions precisely to prevent shrinkage or damage.
• Shape Preservation: Periodically rotate and fluff the bolster pillows to maintain even wear and prevent permanent compression. For the base, occasional “airing out” by removing the cover helps maintain foam resilience.
• Protection Strategy: Consider using a waterproof liner beneath the main cover if you’ll be eating or drinking while using your Plufl, or if children or pets will share the space. This additional layer provides protection against spills and accidents.

Usage Recommendations

• Relaxation Techniques: The Plufl creates an ideal environment for guided meditation or deep relaxation practices. Its supportive design accommodates proper breathing techniques and helps maintain comfortable positions.
• Work/Relaxation Balance: If using your Plufl for remote work, establish boundaries to maintain its association with relaxation. Consider limiting intense work activities and reserving it primarily for reading, creative thinking, or low-stress tasks.
• Multi-user Households: In homes where multiple people use the Plufl, consider establishing a simple reservation system or dedicated usage times to avoid conflicts and ensure everyone benefits from this shared relaxation resource.

Many users report that their Plufl becomes more comfortable over time as the materials conform to their preferred positions and usage patterns. The initial break-in period typically lasts 2-3 weeks, after which you’ll likely notice enhanced comfort as the memory foam adapts to your body’s contours and weight distribution patterns.

DIY Human Dog Bed: Creating Your Own Comfort Haven

While the Plufl offers a professionally engineered lounging experience, those with budget constraints or specific customization desires might consider creating their own version of a human dog bed. Though DIY alternatives won’t perfectly replicate the integrated design and materials of commercial options, they can provide satisfying results at a lower price point.

Materials and Components

A successful DIY human dog bed requires attention to the key comfort elements that make the commercial versions effective:

• Supportive Base: Memory foam mattress toppers (4-5 inches thick) provide an excellent foundation. Look for high-density options with proper certification for durability and safety. Alternative options include layered firm and soft foam combinations or repurposed crib mattresses.
• Bolster Structure: The raised edge support can be created using body pillows, pool noodles wrapped in batting, or dedicated bolster pillow forms available at craft stores. These should be firm enough to maintain shape but soft enough for comfort when leaning against them.
• Covering Materials: Washable, durable fabrics like microfiber, soft fleece, or faux fur create the plush exterior. Choose materials that resist pilling and can withstand regular cleaning. Consider using waterproof mattress protectors beneath decorative covers for added protection.
• Construction Supplies: Heavy-duty thread, upholstery needles, sewing machine access (for cover construction), heavy-duty zippers, and non-slip fabric for the bottom surface complete the essential materials list.

Step-by-Step Construction Guide

1. Design and Planning: Begin by measuring your intended space and the primary user(s). Create a paper template scaled to size that includes the base dimensions and bolster height. Typical proportions might be approximately 60-70 inches long by 35-40 inches wide, with bolsters 10-14 inches high.
2. Base Preparation: Cut your memory foam or chosen base material to the planned dimensions. For enhanced comfort, consider creating a dual-density base with firmer foam below and softer material on top. Shape the corners to your preference – rounded corners create a more authentic dog bed appearance.
3. Bolster Creation: Form the raised edge using your chosen bolster materials, creating a C-shape that leaves one end (typically the “entrance”) lower or completely open. Secure these to maintain their position – some builders create channels in the base foam to seat the bolsters securely.
4. Cover Construction: Create patterns for both the base cover and bolster covers, allowing extra material for seams and movement. Incorporate a sturdy zipper system that allows for removal and washing. Sew the covers using appropriate techniques for your chosen materials, paying special attention to reinforcing stress points.
5. Assembly and Finishing: Insert the foam base and bolsters into their respective covers. Attach the bolster section to the base cover using strong stitching or removable fasteners like heavy-duty snaps or Velcro to allow for separate washing. Add non-slip material to the bottom surface to prevent movement on hard floors.

DIY builders often incorporate personalized features that commercial products can’t match. Consider integrating storage pockets for books or devices, built-in heating elements for winter comfort, or custom fabric choices that complement your home décor perfectly. Some creative builders even add USB ports for device charging or integrated LED lighting for reading.

While the DIY approach requires an investment of time and some basic crafting skills, it typically results in savings of 50-70% compared to commercial human dog beds, with the added benefit of customization to your specific comfort preferences and space requirements.

Life After Shark Tank: The Evolution of Plufl

Since their memorable appearance on Shark Tank, Plufl has experienced significant growth and evolution under the guidance of their Shark investors, Lori Greiner and Kendra Scott. This partnership has helped the young company navigate the challenges of scaling while maintaining product quality and customer satisfaction.

One of the most notable developments has been expansion of their product line. While the original Plufl remains their flagship offering, the company has introduced variations to meet different customer needs and price points. These include the compact “Mini Plufl” designed for smaller spaces and children, and premium versions featuring upgraded materials and additional features like integrated massage functions or heating elements.

The founders have been transparent about production challenges they faced after their Shark Tank appearance. The sudden surge in demand tested their manufacturing capacity and supply chain, resulting in some fulfillment delays. However, with guidance from their investors, they successfully scaled operations and improved their logistics systems. Current production has stabilized, with typical order-to-delivery times now averaging 2-3 weeks – a significant improvement from the months-long waits some early customers experienced.

Distribution has also evolved significantly. Initially available exclusively through their website, Plufl products can now be found in select retail partnerships, particularly in stores catering to college students, home comfort, and wellness markets. This expanded availability has helped introduce the concept to consumers who might not have discovered it through social media or Shark Tank alone.

The company continues to leverage social media effectively, with an engaged community of over 500,000 followers across platforms sharing their Plufl experiences. User-generated content remains central to their marketing strategy, with the founders recognizing that authentic testimonials from real users are their most powerful selling tool. They frequently feature customer stories highlighting diverse uses of the product, from anxiety management to productivity enhancement during remote work.

Looking ahead, the founders have expressed interest in expanding internationally, with plans to enter European and Asian markets where napping culture is often more integrated into daily life than in North America. They’re also exploring sustainable manufacturing practices and materials to reduce the environmental footprint of their products – a priority they’ve indicated is increasingly important to their primarily younger customer base.

Comparing Human Dog Beds: Plufl vs. Competitors

While Plufl pioneered the human dog bed concept on a mainstream level, the market has since seen the emergence of several competitors offering similar products. Understanding the key differences helps potential buyers make informed decisions based on their specific needs and preferences.

Feature	Plufl	Competitors
Price Range	$349-499 (standard model)	$199-599 (varying significantly by brand and materials)
Size Options	Currently one standard size (68″ x 38″) with a Mini version in development	Some brands offer multiple size options including oversized models for couples
Material Quality	Orthopedic memory foam with premium faux fur cover	Varies widely, from basic foam to high-end materials similar to Plufl
Design Features	Ergonomically designed for human comfort with supportive bolsters	Some focus more on aesthetic appeal than ergonomics; varied bolster heights and configurations
Warranty/Return Policy	30-day trial with warranty against manufacturing defects	Policies vary significantly, from no-questions-asked 100-day trials to final sale only

Major competitors in this emerging market include companies like “The Big Barker Human” which emphasizes extra durability for heavier individuals, “Cuddle Lounge” which focuses on lighter-weight, more portable designs, and “NapSpace” which offers more customization options in terms of cover materials and colors. There are also premium-tier products from bedding companies that have entered this market, often at price points significantly above the Plufl.

When comparing options, potential buyers should consider several factors beyond price. Shipping costs can vary dramatically, with some companies offering free delivery while others charge $50-100 for the bulky items. Warranty terms differ substantially as well, with more established brands typically offering longer protection periods against defects or premature wear.

Customer service reputation is another crucial consideration for such a significant purchase. Plufl has built a generally positive reputation for addressing issues, though some customers reported communication challenges during their period of rapid post-Shark Tank growth. Review research on any competitor is essential before purchasing.

For budget-conscious shoppers, it’s worth noting that several of the competing products offer financing options through services like Affirm or Klarna, allowing the cost to be spread over several months. This can make higher-quality options more accessible for those unable to make the full investment upfront.

The Psychology of Comfort: Why Human Dog Beds Appeal to Us

The rapid popularity of human dog beds like the Plufl raises interesting questions about human psychology and our relationship with comfort. Several psychological and physiological factors help explain why these products resonate with many people despite initial skepticism:

The security factor plays a significant role in the appeal of human dog beds. The raised bolsters create what psychologists call a “nest effect” – a partially enclosed space that triggers primitive feelings of safety and security. This architectural containment has been shown to reduce stress levels and promote relaxation by creating a defined boundary between the individual and their environment. For many people, particularly those dealing with anxiety, this gentle containment provides comfort similar to weighted blankets.

The fetal position connection is another key element. The Plufl and similar products are specifically designed to accommodate side-sleeping and curled positions that many people naturally adopt when seeking comfort. Research in sleep psychology indicates that approximately 40% of adults prefer fetal or semi-fetal sleeping positions, partly because they provide a sense of security and partly because they can reduce pressure on the spine and major joints. Traditional furniture often inadequately supports these natural comfort positions.

Sensory comfort dimensions extend beyond just physical support. The plush, soft textures common to human dog beds engage our tactile senses in ways that conventional furniture often doesn’t. Studies in sensory processing show that soft, consistent tactile input can reduce cortisol (stress hormone) levels and increase production of oxytocin and serotonin – chemicals associated with comfort and wellbeing. This multisensory approach to relaxation helps explain why many users report enhanced relaxation in these environments.

The psychological permission to rest is perhaps the most interesting factor. In productivity-focused cultures, many people struggle to allow themselves downtime without guilt. Dedicated relaxation furniture like the Plufl creates what psychologists call a “transitional object” or space that signals to both the individual and others that this is a legitimate time for rest. Having a physical space specifically designated for relaxation can help overcome psychological barriers to taking necessary breaks.

These psychological factors help explain why, despite initial reactions that might include skepticism or amusement, many people report genuine benefits from using human dog beds. The combination of physical support, sensory comfort, and psychological permission creates an environment particularly conducive to quality rest and relaxation – addressing needs that conventional furniture often overlooks.

Frequently Asked Questions About Shark Tank Human Dog Bed

The Plufl human dog bed represents an innovative approach to comfort and relaxation that has clearly struck a chord with thousands of customers. Whether you’re considering purchasing one, building your own, or simply intrigued by this unique furniture concept, the human dog bed phenomenon offers interesting insights into our evolving relationship with comfort and the spaces we create for rest in our homes. With strong backing from Shark Tank investors and an enthusiastic customer base, this once-novel concept appears to be establishing itself as more than just a passing trend in the world of comfort furniture.